Publix Wedding Customer Journey
Drive awareness and consideration for Publix as a wedding planning destination for customers – with beautiful floral arrangements, wedding cakes, catering, and more. This goal of this project was to improve the overall customer journey for those customers planning a wedding.
Wedding milestones landing page longform videos
We created an emotional connection with our customers in these videos that highlight the love felt on such a special day. Showcasing diverse couples on their wedding day, these videos put our floral, Bakery, and catering services front and center.
The English version of the wedding milestones page features the Pearl Perfect wedding floral collection and is paired with the Champagne Toast Bakery wedding cake along with an assortment of Catering platters.
The Spanish version of the wedding milestones page features the Pink Passion wedding floral collection and is paired with the A Perfect Match Bakery wedding cake along with an assortment of Catering platters.
Wedding services user experience
Visit publix.com/wedding to click through all of the pages that I worked on in this project that spanned over several campaigns. With each campaign, the user experience improved a little more. The customer begins their journey on the wedding milestones landing page where they can browse wedding cakes, wedding flowers, catering, wedding cocktails, other occasions, and so much more. From there, the customer can contact a Catering Consultant to learn more and place an order.
Downloadable wedding checklist
We created a handy checklist to help customers along their wedding journey. Ideally, a customer would have at least a year to plan and we included key milestones where Publix would help them along the way.
