Publix Specialty Floral

A business plan initiative was launched to create an e-commerce storefront to bring specialty floral direct to the customer. The goal was to boost floral sales by offering another option for customers who would prefer to do their own planning for events, weddings, and gifting.

Publix Specialty Floral Instacart storefront (desktop)

Publix Specialty Floral
Publix Specialty Floral

Publix Specialty Floral Instacart storefront (mobile app)

A unique storefront name and brandmark color was created to differentiate the site from the other Publix storefronts. The main storefront page focused on the monthly gifting program with beautiful bouquets in a variety of sizes that change each month. Aisles were created to help customers easily navigate the store.

PSF mobile app

Event Collections

Event collections
Event collections
Event collections

Seasonal Collections

Seasonal collections
Wreaths

Holiday Collections

Holiday collections

Weddings

Wedding collections
Wedding collections

Bouquet of the Month

Gifting bouquets
Gifting bouquets

Printed care instructions

Floral care
Floral care
Floral care
Floral care
Floral care

Packaging/box design

Floral box

Other print channels

Floral print channels

Floral landing page additions

Floral