Publix Specialty Floral
A business plan initiative was launched to create an e-commerce storefront to bring specialty floral direct to the customer. The goal was to boost floral sales by offering another option for customers who would prefer to do their own planning for events, weddings, and gifting.
Publix Specialty Floral Instacart storefront (desktop)
Publix Specialty Floral Instacart storefront (mobile app)
A unique storefront name and brandmark color was created to differentiate the site from the other Publix storefronts. The main storefront page focused on the monthly gifting program with beautiful bouquets in a variety of sizes that change each month. Aisles were created to help customers easily navigate the store.
Event Collections
Seasonal Collections
Holiday Collections
Weddings
Bouquet of the Month
Mother's Day bouquets
Floral landing page additions
Web content blocks & smart ad
Packaging/box design
Printed care instructions
