Publix Serves Week

With the rise of conscious consumerism, shoppers expect brands to be authentic and stand for something more than just their bottom line.  Each year, Publix sets aside an entire week dedicated to service in the communities we operate in. With seven operating states, the impact is massive. My goal for this campaign was to show how our associates come together across our footprint in a genuine way.

Publix Serves longform video

Over 6,000 Publix associates helped give back to our communities during Publix Serves Week. At Publix, when we do good together, amazing things happen.

Associates volunteer their time during Publix Serves Week.

Owned and paid media channels

Several owned and paid channels driving customers to the Publix Serves content page.

Community service Publix Serves content page update

Content update for the Publix Serves landing page where customers can learn more about Publix Serves Week, watch the longform video, and explore more of the ways Publix serves the community.

Publix Serves

Publix Serves GIPHY stickers and GIFs

I was tasked with creating a variety of fun, interactive GIFs and stickers for associates to use during Publix Serves Day and Week to share their photos from volunteering in their community on social media.

GIF illustrations

In-store POP channels

Window signs and in-store displays placed in stores to communicate to customers how our associates give back to the communities that we serve.

Community service
Community service