Publix Chanukah Campaign
If Jewish homes could share the flavors and sounds of Chanukah, they’d tell you of potatoes shredding and oil sizzling. The sweet aroma of sugar cookies filling the house and the laughter surrounding a friendly game of dreidel. Because, for our Jewish customers, these eight special nights represent a very special miracle. And as they light the menorah and pay homage to their ancient heritage, we want them to know we’re here to help shine the light.Â
Chanukah recipe video
A festive Chanukah tablescape was the concept for this video filled with both traditional and new recipes to inspire customers to create a unique menu for their celebration.
Landing page latke board video
I created a latke board concept to give customers inspiration for their Chanukah celebrations. Friends and family come together to create different latke combinations with the assortment of options available on the charcuterie-style board.
In-store POP channels
Beautiful Chanukah dishes were used throughout this campaign, and our recipes took center stage.
Chanukah recipe brochure
A collection of traditional and new recipes to give customers inspiration for their Chanukah meals.
Digital display ads
Recipe focused digital banners driving customers to either a recipe landing page or a collections page with curated Chanukah products.
Newspaper ROPs
Newspaper print ads focused in the Miami market for the Chanukah holiday.
Solo stacked email
Aprons recipe landing page
Content updates for the Chanukah recipe landing page that included new recipes and a video. A link to the collection page was added where customers could find a curated list of products for the holiday.
